Asset Management
среда, 24 января 2018 г.
Zara Phillips Photos»Photostream
Original article and pictures take www.zimbio.com site
среда, 17 января 2018 г.
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Original article and pictures take www.expd.co.uk site
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Original article and pictures take webdam.com site
вторник, 9 января 2018 г.
Xu hướng đồng USD trong năm 2018 dưới góc nhìn chuyên gia
Xu hướng đồng USD trong năm 2018 dưới góc nhìn chuyên gia.
Phân tích cơ bản của chuyên gia Kathy Liên - BK Asset Management
Năm 2017 đánh dấu một năm tồi tệ nhất đối với đồng đô la Mỹ trong hơn một thập kỷ với chỉ số Dollar Index giảm trên 9%. Lần cuối cùng nó phải đối mặt với thời điểm khó khăn như vậy là vào năm 2003 khi đồng tiền đã mất 14,6% giá trị của nó. Khá trùng hợp, năm đó cũng có tình cảnh tương tự như năm nay khi mức Lạm phát ở mức thấp, chứng khoán có kết quả tốt và Cục Dự trữ Liên bang tăng lãi suất. Tuy nhiên, thực chất lúc đó thì Mỹ phải giải quyết tình trạng giảm phát chứ không phải là Lạm phátthấp, và FED đã tăng lãi suất chỉ một lần so với 3 lần trong năm nay và thị trường chứng khoán đã phục hồi chỉ 8% so với mức tăng gần 20% trong năm nay.
Bây giờ, điều đó cũng không loại trừ đi được thực tế rầng năm 2017 là một điều khủng khiếp đối với đồng bạc xanh, và đáng ngạc nhiên hơn khi Cục Dự trữ Liên bang lại được xem là ngân hàng trung ương có các hành động mạnh mẽ nhất. Họ tăng lãi suất đến 0.75% trong bối cảnh tăng trưởng kinh tế mạnh hơn và tỷ lệ thất nghiệp thấp. Tăng trưởng GDP trong năm 2017 là mức tăng mạnh nhất kể từ năm 2014 và tỷ lệ thất nghiệp là thấp nhất kể từ năm 2000. Trong hầu hết năm, Tổng thống Trump đã nỗ lực để thúc đẩy tiến trình kinh tế của mình và cùng với hàng loạt các yếu tố khác bao gồm căng thẳng leo thang giữa Hoa Kỳ và Bắc Triều Tiên đã làm sụt giảm sự tự tin của các nhà đầu tư toàn cầu, từ đó khiến họ muốn thoát khỏi đồng đô la.
Nhìn về phía trước, năm 2018, Cục Dự trữ Liên bang sẽ tiếp tục là ngân hàng trung ương “diều hâu" nhất, nhiều khả năng sẽ tăng thêm 0,5% đến 1% lãi suất (dù có nhiều khả năng là 0,75%). Tỷ lệ thất nghiệp đang cực kỳ thấp, cắt giảm thuế được thông qua, Niềm tin tiêu dùng và kinh doanh tốt sẽ dẫn đến tăng trưởng nhanh hơn trong năm tới. Tất cả những điều này sẽ thúc đẩy lạm phát và tăng trưởng cao hơn, dẫn đến sự hồi phục cho đồng bạc xanh vào năm 2018. Chúng ta có thể không thấy chỉ số Dollar Index trở lại trên 100 hoặc USD/JPY trở lại mức 120 nhưng chúng ta có thể thấy nó tăng giá thêm 5%. Khi năm mới bắt đầu, tuần này sẽ là một ngày quan trọng đối với đồng đô la khi Chủ tịch Fed Bullard, Harker và Mester dự kiến sẽ phát biểu. Mester là thành viên giữ quyền bỏ phiếu của FOMC năm 2018 và bà thường là một người có xu hướng “diều hâu". Các bảng lương phi nông nghiệp cũng nằm trong lịch nhưng với FED không dự kiến tăng lãi suất ít nhất cho đến tháng 3, báo cáo này có thể có tác động hạn chế hơn đối với đồng bạc xanh.
Nguồn: Bkassetmanagement
Original article and pictures take ngoaihoi24h.net site
пятница, 29 декабря 2017 г.
Why Your Content Marketing Strategy Needs a DAM Plan
Content marketing was the top digital marketing buzzword of 2014. Every publisher, marketer, SEO strategist and agency couldn’t stop talking about it.
We all needed infographics and listicles and whitepapers and e-books and video (we cannot forget about VIDEO!!!). And it needed to be snackable! And we were going to curate and newsjack! And automate everything and do real-time marketing!
It was going to be amazing. So, what happened?
The Disconnect Between Content Marketing Strategy and Execution
According to Curata’s “Content Marketing Tactics Planner”, 71% of companies in 2014 planned on increasing their content marketing budgets, but 57% said they did not have a team member who was directly responsible for content strategy. You can see how things didn’t go exactly as planned.
It turns out, content marketing is more than just making more content – it means hiring more content creators, developing a strategy, planning more promotion, and investing in tools to share and organize all those new, shiny assets. And then there’s the whole business of finding someone to actually manage the entire process.
Read: Assets: Just Some Files, or Something More?
Ultimately, what we saw last year was a disconnect between content marketing strategy and execution, which resulted in a lot of missed goals and surprising findings – if any. Marketers failed to clearly define their goals and were completely overwhelmed with the sheer volume of content for owned, paid and earned channels.
I’d like to say things are looking up, but a recent survey from Smart Insights found that 56% of marketers did not have a defined marketing strategy or plan and only 11% have a completely separate content marketing plan that lives outside communications or inbound marketing strategy.
If we want to tame the beast that is content marketing, we need to invest in tools that allow us to measure effectiveness, produce consistent engaging content and manage a large arsenal of digital assets.
Shifting From Brand Publishing to Media Publishing
Content cannot be created in a silo and marketers need to focus on integrating content creation teams. Most importantly, marketers must stop hoarding digital assets in emails, agency servers and desktop files.
There needs to be a shift from basic brand publishing to functioning like a full-fledged media company. This means publishing content to multiple channels in real-time and optimizing the customer experience at every touch point, which requires seamless, integrated Digital Asset Management (DAM).
Read: Your Product Isn’t Unique — But Is It Distinct?
Think of it this way: How can you delight customers when Debbie from sales is using last year’s pricing guide? How can you awe and inspire your audience when Kevin from the social team pushes out graphics from six months ago? And how can you stay on budget when you keep recreating assets over and over again because no one can find anything?
Content Marketing Needs a DAM Plan
If you want your content marketing strategy to drive results, you need a DAM plan! In order to deliver content in an authentic and strategic way, you’ve got to stay organized.
Read: Should Your Brand Identity Be More Responsive?
Digital hoarding is expensive, inefficient, time-consuming and ineffective. Smart content marketing needs a vision and strategy and the technology to make it happen. A DAM solution allows marketers to manage the sheer volume of content landing in their laps.
Here are 4 ways a DAM plan supports content marketing:
- Integration: When marketers use DAM, they can create a seamless customer experience by delivering more content in a more timely and fluid manner.
- Optimization: With DAM, marketers can ensure each asset is being used in the right way at the right time for the right audience. They finally have control over the sea of assets in their organization.
- Collaboration: Whether it’s getting design updates from creative, new copy from writers, or high level approval, teams who use DAM are more agile, responsive and proactive in delivering on needs.
- Accessibility: DAM solutions give teams across distinct channels the ability to contribute to one centralized digital asset management solution – no more storing assets in emails or desktop files.
New DAM Vs. Old DAM
Part of the reason content marketers haven’t adopted DAM systems is that they are traditionally expensive, clunky and difficult to implement. Old DAM systems typically move very slowly in a governed way, meaning one person acts as a gatekeeper and manages the entire system.
Old DAM:
New DAM is different. New DAM solutions, like Brandfolder (time to toot our own horn here), are simple, easy to manage and offer a much more user-friendly interface.
New DAM isn’t as cost-prohibitive and offers more flexibility – users aren’t bogged down by expensive, clunky systems that are hard to use. The shift from old DAM to new DAM allows companies to adapt quickly to the new world of multichannel, real-time marketing.
New DAM:
And it doesn’t stop there: new DAM makes real-time advertising and programmatic buying more effective because there will be more access to relevant digital content that can be published at a much higher velocity.
Ultimately, DAM solutions are going to bring together all organizations to create a cohesive customer experience. From brand management to creative to social media to legal, teams across organizations will be able to collaborate and optimize every digital asset that shapes the buyer’s journey. And content marketing will be the light that shines the way.
Interested in discovering New DAM? Get your customized Brandfolder quote today.
Morgan Quinn is a recovering lifestyle blogger and the Digital Content Manager for Brandfolder, a simple and easy tool for managing digital brand assets. She has created content for brands like Mint.com, Quicken, Ugg Australia, and Martha Stewart. She threw in the towel on Twitter, so follow her on LinkedIn instead.
Original article and pictures take blog.brandfolder.com site
вторник, 26 декабря 2017 г.
Why You Really Need a Digital Asset Management Workflow
This guest post with important tips for managing your growing digital image collection is from Denise May Levenick, author of the new book How to Archive Family Photos:
Genealogists who juggle hundreds of digital images can learn a few things from professional photographers.
When pros moved from film photography to digital media, they needed a comprehensive system to manage all those photo files. They developed a strategy called Digital Asset Management (DAM).
Like pro photographers, genealogists need different versions of their digital files—for sharing via email, archiving for the long term, and posting on the web. Also like the pros, genealogists need to add file names and organization that allows for easy access in the future.
In my new book How to Archive Family Photos, you’ll learn how to set up a system that suits your needs and helps you easily accomplish the seven basic steps of Digital Photo Management for genealogists:
1. Capture photos on your phone, digital camera, scanner or tablet
2. Import image files from your capture devices to one location
3. Rename image files from the generic device-generated names to something related to the image content
4. Back up files to your digital Image Library
5. Add content-related tags and keywords to your image files
6. Archive your images in a permanent, off-site location
7. Edit, export, and share select photos for others to enjoy.
Each step moves you toward curating, organizing, and identifying your digital files for long-term archiving and access. My book offers specific workflow strategies and tools for the Mobile Genealogist, the Family Photographer, the Vacation Shutterbug and others.
You’ll find inspiration and practical guidance in How to Archive Family Photos to help you get control of your digital photo chaos and become a more efficient family historian.
Original article and pictures take blog.familytreemagazine.com site
пятница, 22 декабря 2017 г.
When it Comes to Brookfield Asset Management Inc., Be Careful What You Read
Fool contributor Jacob Donnelly laid out the reasons Brookfield Asset Management Inc. (TSX:BAM.A)(NYSE:BAM) should be in your portfolio November 17.
Included in Donnelly’s assessment of Brookfield was a rehash of the company’s third-quarter results:
- 30% growth in net income;
- Assets under management of US$269 billion — an almost 50% increase in less than five years;
- A 27% CAGR in fee-related income to US745 million;
- US$1.2 billion in annual cash dividends from its publicly traded subsidiaries;
- Just 59% of its US$41 billion in carry eligible capital has been deployed providing shareholders with significant future carried interest as it invests the funds.
Donnelly finished by stating, “Third-quarter results are just a reminder that Brookfield Asset Management is the best at what it does, and it should be in your portfolio.”
Amen to that
I recently anointed Brookfield one of the five best stocks on the TSX; its latest earnings absolutely confirm my opinion that it’s a must-own TSX stock.
“Brookfield CEO Bruce Flatt has done a tremendous job growing the alternative asset manager by zigging when the market zags, investing in beaten-down assets in need of a little encouragement,” I wrote October 31. “Not every investment Brookfield makes is wart-free, as I discussed in September, but it wins more often than it loses, producing a six-year winning streak on the TSX and delivering an average annual return of 22% over this period.”
A classic example of Flatt’s ability to do the unexpected is Brookfield’s current offer to buy the remaining 66% of GGP Inc. (NYSE:GGP), America’s second-largest retail mall owner, for US$14.8 billion.
Retail? No, thank you, most investors would say, but not Flatt.
“Mr. Flatt said it would be easier for GGP to weather the changes occurring in the retail sector under Brookfield’s leadership,” wrote the Wall Street Journal’s Miriam Gottfried and Esther Fung November 17. “Brookfield also sees value in GGP’s land tracts, which could be developed into offices, residential buildings or used for other purposes.”
One man’s garbage is another man’s gold.
Getting to the punch line
Those working in the financial media are tasked with delivering insightful commentary and analysis about publicly traded companies such as Brookfield. We even make predictions that sometimes turn out badly. That’s all in day’s work.
However, those that last in this business ultimately want to help investors make better decisions about their investments.
So, when I see a headline about Brookfield’s latest quarterly report — “Brookfield Asset Management Inc. Earnings Decline 51% In Q3” — that I know doesn’t tell the whole story, something Donnelly alluded to in his article, it makes my blood boil.
Why?
Sure, most seasoned investors wouldn’t bat an eye at such a headline, but they’re up to speed on what’s happening at Brookfield.
The guy or girl who buys Brookfield’s stock on the recommendation of a writer or, even worse, someone they were talking to at a cocktail party, sees that and heads for the exit, probably never to return.
Given Flatt’s track record, that’s leaving money on the table, perhaps providing less for retirement or their children’s education.
Scoff if you will, but I’m sure there’s at least one former Brookfield investor somewhere in the world who saw that headline and sold their stock.
Be careful what you read — it might just cost you in the long run.
5 stocks we like better than Brookfield Asset Management
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Iain and his team just revealed what they believe are the five best stocks for investors to buy right now… and Brookfield Asset Management wasn’t one of them! That’s right – they think these five stocks are even better buys.
*returns as of 5/30/17
More reading
Fool contributor Will Ashworth has no position in any stocks mentioned. The Motley Fool owns shares of BROOKFIELD ASSET MANAGEMENT INC. CL.A LV.
Original article and pictures take i2.wp.com site