Brand and Digital Asset Management

Brand and Digital Asset Management

Brand Toolbox provides a suite of features to educate users about the rules and restrictions around the use of your brand.

It offers an intuitive, scalable and easy-to-manage content management solution to help your team consistently communicate your brand story across all communication channels.

The core solution and all additional modules are outlined below.

• Brand Toolbox Content Management System (CMS)

  The Brand Toolbox CMS allows you to display your corporate brand guidelines information online. Members can easily download brand assets, whilst following important brand guidelines information.

  No more need for printed guidelines, PDFs or storage devices. Simply upload your brand logos, colours, typography and guidelines information to Brand Toolbox.

• Digital Asset Management (DAM)

  Brand Toolbox is a safe and secure online repository, allowing your members easy access to your media assets from anywhere, anytime.

  Members can download logos, stationery, brochures, PDFs, Microsoft Word templates, InDesign and Illustrator files, EPSs, JPEGs, ZIPs, Powerpoint files, video, audio files and more.

• Photography & Image Library

  Bulk-upload your high-resolution images, and Brand Toolbox will cut multiple image sizes for download, and watermark any copyright images.

  The library stores all of the low, medium and high resolution image files. Copyright images can be restricted to specific member groups, and the sophisticated search engine manages and categorises all images for simple retrieval.

• Email Marketing ‘Brand Updates’

  All members can be notified by email every time new guidelines information, logos or artwork files are added or amended, providing up-to-date ‘policing’ of the brand.

  The email newsletter can be sent to individual users, selected mailing lists or the entire member database.

• User Rights Management

  A properly configured Brand and Digital Asset Management solution preserves institutional knowledge and decreases your exposure to error and liability.

  By making usage restrictions clear, your organisation is less likely to place assets in the hands of the wrong people, and prevents incorrect assets being used.

Some considerations to think about:

• Is your team using the correct logo version and artwork file?
• Are you wasting valuable time and money retrieving images, or just can't find them?
• Can't find the correct template or artwork version for a particular communication?
• Where do you store all your finished proformas, corporate templates and marketing collateral, so all your channel partners can utilise them easily, anytime and across all markets?
• How do you manage all your completed advertisements and email campaigns so they can be utilised again and again for successive campaigns?
• How are all your employees, clients and suppliers educated about your brand values and communications tools?
• How is your distribution list and channel partners informed of updates to your brand guidelines information?

If you answered no or are unsure of the answers to any of the questions above, then see how our customers benefit from Brand Toolbox.

Original article and pictures take brandtoolbox.com.au site