Strategic Planning for Digital Asset Management

Strategic Planning for Digital Asset Management

1. 1. Public www.bynder.com
2. 2. Digital Asset Management Strategy Guide
3. 3. DAM strategy guide Table of contents Getting started Establishing the vision Business requirements and use-cases Scope Key stakeholders RACI DAM maturity
4. 4. DAM strategy guide Getting started Before you implement a digital asset management (DAM) system, you need to know what you are up against by taking the pulse of the current DAM situation at your company. Use this quick start DAM strategy guide to hit the ground running!
5. 5. Strategic vision Document end goals and DAM vision Consider how DAM will serve as the foundation of your entire digital ecosystem Identify resources both internally & externally Visual roadmap Imagine possibilities of the future state DAM at your organization Identify the key initiatives Choose goal date to accomplish initiatives DAM strategy guide Establishing the vision
6. 6. DAM strategy guide Completing a content audit Auditing your assets helps you to understand the types of content your organization is creating, re-using and interacting with.
7. 7. DAM strategy guide Business requirements and use-cases Document the high level requirements and use-cases by engaging with subject matter experts and end users in your organization. Dive deep into their daily work streams to really understand the business.
8. 8. DAM strategy guide Scope What records belong in the DAM? Which do not? What is the purpose of your DAM? A mission statement or DAM scope will help you determine during appraisal if records belong in the DAM or not.
9. 9. DAM strategy guide Key stakeholders Determine which stakeholders or departments will benefit the most for the initial DAM launch or relaunch. Find your internal DAM champions and supporting stakeholders such as IT project managers, business analysts, DAM consultants, librarians, and leadership.
10. 10. DAM strategy guide DAM RACI A RACI chart outlines who is responsible, accountable, consulted and informed for specific tasks. Use the RACI chart to keep your DAM planning on track.
11. 11. DAM strategy guide Asess DAM maturity Use the DAM maturity model as a way assess and document your company’s effectiveness and maturity in regards to digital asset management.
12. 12. www.bynder.com Summary 1. Establish your vision 2. Audit your assets 3. Document use-cases 4. Create a mission statement 5. Identify key stakeholders 6. Use a RACI chart 7. Assess DAM maturity

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